Hotel Marketing Resources, Inc. Hotel Sales Workshops

Bravo! Finally a comprehensive plan for sales and marketing. The workshop opened my eyes to the property and it's potential. The time was well worth it. It gave me a quiet setting accompanied with an honest exchange of ideas to help me achieve a plan that's sound. I highly recommend this workshop to anyone.
Lorie Glazer
Director of Sales

Hotel Sales Workshops

This hotel sales audit is a structured in-depth evaluation of every major area of your sales operation. It verifies which sales office functions are working at maximum efficiency. It also prioritizes the areas for improvement with potentially the most pay-off in effectiveness and profitability. Hotel Marketing Resources will carefully review every aspect of the sales function; provide you with a post-evaluation review, and an action plan for improvement.

Part One
Evaluate the efficiency of the sales system:

Master file system
Function book
Group room control log
Contract audit and synchronization to GRC and function book
Effectiveness of current sales reports
Electronic distribution channels: brand web site, GDS, property specific site
Trace system standards
Sales office materials and collateral
Review and use of business information reports such as the STAR Report
Current sales action plan

Part Two
Evaluate and understand the effectiveness of you sales team:

Evaluate Sales Activity Goals
Weekly activity goals
Scheduled meetings
Staffing levels
Future training to continue to develop your sales power
Bonus and reward program

Part Three
Evaluate the revenue performance of your sales team:

Current year’s budgeted occupancy, ADR, REVPAR, total revenue goals
Past year’s performance and market conditions
Year to date performance
Current rate strategy
Comparison of rates and performance to competitive set

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