Hotel Marketing Resources was founded by Eileen Higginbotham in 2001. Since its inception, HMR has successfully completed specialized projects for individual hotels, franchise corporations, management groups and investment groups. At Hotel Marketing Resources we understand what hotels need for success in today’s climate of uncertainty and ultra-tight resources. We focus on result-centered solutions tailored to fit your market and your property requirements. We focus on cost-effective sales and marketing initiatives meant to ensure that you get the most from your marketing dollars.
What we do:
- Provide marketing/sales consulting and management services for multi-unit and multi-franchise operations.
- Develop quick-action sales plans designed just for your market and your property requirements.
- Plan and direct the all-important pre-opening phases of your sales/marketing efforts.
- Offer training sessions targeted specifically for those at the Director of Sales or higher.
- Conduct Sales office effectiveness evaluations to identify what is working in your sales department and what needs to be adjusted.
- Develop and aid in implementation of a critical path for sales and marketing of your hotel during a transitional period.
- Work with management companies and corporations to establish standard operating procedures for the sales department.
- More services are available on request -- just ask us!
We use our comprehensive sales/marketing experience to help you put together sales/marketing solutions that are right for your company. You might even want to consider HMR as a “special forces” extension of your sales/marketing department. We know how sales and marketing work together to get results in today’s highly competitive and volatile enviroment.
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