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Eileen's Bio

Hotel Marketing Resources, Inc. is Your Choice for Hotel Sales Training, Hotel Marketing, or Hotel Sales Consulting!

At Hotel Marketing Resources, Inc. we understand what hotels need for success in today’s climate of uncertainty and ultra-tight resources. We focus on result-centered solutions tailored to fit your market and your property requirements. We focus on cost-effective hotel sales and marketing initiatives meant to ensure that you get the most from your hotel marketing dollars.

A sample of how we provide sales and marketing solutions for the hospitality industry:

Hotel marketing direction, hotel sales consulting and hotel sales training.
Consulting for sales management of multi unit and multi-franchise companies.
Develop quick-action hotel sales and marketing plans designed just for your market and your property requirements.
Plan and direct a critical path for sales and marketing efforts for hotels in transition.
Provide hotel sales training for all experience levels.
Sales training with a focus on developing new market segments for your hotel such as government and the travel industry.
Personalized consulting to evaluate the efficiency of your sales process and provide recommendations for improvement.
More services are available -- just ask us!

Let HMR help you put the pieces together for sales and marketing plans, sales office automation, hotel internet marketing and opening new sources of business. We know how hotel sales and marketing work together to get results in today’s highly competitive and volatile environment.

NEW - Visit the articles that Eileen Higginbotham was asked to write for Lodging Operator. Is the Government Giving You the Business? You may just find the answer in our article and gain insights to help you penetrate the government market--the single largest user of hotel rooms in the country. Click here for the recently published part one and part two .

NEW - Eileen Higginbotham conducts an innovative training series "How to Develop a Selling Plan." This four part webinar workshop discusses the necessary components to make good decisions when developing your annual selling plan. The webinar is considered the nuts and bolts for building a good sales and marketing plan- regardless of your hospitality affiliation.

NEW - Eileen Higginbotham, President of HMR, was asked to conduct "The Business School" workshop for The Society of Government Travel Professional's semi-annual conference. Eileen is a regular presenter for SGTP and will be returning to present in September 2008. Hotel Marketing Resources, Inc. can conduct a three part "GuvBiz" webinar or do a half day on-site workshop for your company to help you get your arms around the single largest user of hotel rooms in the country... the government market.

Hotel Marketing Resources, Inc.
1147 S. Hidden Brook Trail
Palatine, IL 60067
Direct Line: (847) 358-5779
Cell: (847) 707-2057
Fax: (847) 358-1429

Website Design & Internet Marketing: L.E.T. Group